关键词: 新就业群体, 党建引领, 基层治理, 运行机制

Abstract:

Digital platforms are used to participate in the social division of labor. New employment groups embed their labor practices in both social production and everyday life spheres. This constitutes an emerging force for Party-building leadership in grassroots governance. However，restricted by their inherent characteristics including high mobility，non-standard employment relations，and severe survival pressure，individuals in such groups tend to face isolation from physical spaces，dis-embedding from organizational connections，and cost conflicts in social participation. These dilemmas render the traditional organizational paradigms and leadership mechanisms of territorial Party organizations insufficient in operational carriers and practical footholds，necessitating adaptive institutional adjustments. Specifically，it is essential to reshape the localized spatial layout of Party organizations in accordance with the working rhythms of new employment groups. Through high-frequency service activities and emotional ties based on spatial agglomeration，mutual trust bonds between the Party and the masses are constructed to consolidate the relational network between individuals and Party organizations. Ultimately，innovative behavioral incentive mechanisms can guide new employment groups to participate in grassroots governance on a regular basis. The successful practice of the “Yi Qi Xiang Qian” Party-building brand in C Street of Y District empirically verifies the feasibility and necessity of the three core elements—spatial reconfiguration，trust-based connection，and behavioral incentives—for Party building to facilitate the integration of new employment groups into the collaborative，participatory and shared grassroots governance system.

Key words: new employment groups, Party-building leadership, grassroots governance, operational mechanisms