关键词: 虚拟社区意识(SOVC), 移动政务, 持续使用意愿, 技术采纳与利用整合模型(UTAUT2)

Abstract:

As a new mode of public service delivery, mobile government can only be widely adopted, used, and spread if users are willing to use it. This paper adopts the sense of virtual community theory (SOVC) and the Unified Theory of Acceptance and Use of Technology (UTAUT2) to explore the role of SOVC as it applies to use behaviors and the continuous use of mobile government platforms during the COVID-19 epidemic. The structural equation model was used to evaluate the impact of SOVC on the use behavior and the continuous use intentions of the users of mobile government platforms. There was a direct, and significant, connection between SOVC and the use of mobile government platforms by users. SOVC was also positively correlated with the willingness to continue to use mobile government platforms. However, use behavior was not significantly correlated with the intention to continuously use mobile government platforms.

Key words: sense of virtual community, mobile government, continued intention to use, unified theory of acceptance and use of technology