Abstract:

To truly exert its world influence, China’s dissemination of ideas must be internationalized. Advancing the international dissemination of Xi Jinping Thought On Culture is not only necessary to enhance the transmission and influence of modern Chinese civilization but also an essential part of creating a new form of human civilization and promoting global exchanges. Through systematic review of relevant reports from mainstream media in various countries, this paper analyzes the main sources of information, related topics, and reporting strategies in the international dissemination of Xi Jinping Thought On Culture. It is found that the sources of information mainly center around China's foreign language media, followed by American media, with multi-dimensional responses from media of other countries. Generally positive, the responses focus on people and the joint construction of a prosperous world culture. Asian media mainly discuss the interpretation of ideas, the path of practice, and attitude analysis. American, European, and African media convey a target judgment analysis. In terms of writing strategy, international media generally adopt a multi-perspective for positive reporting. However, there are a small number of distortions and deliberate misinterpretations through inappropriate associations. The research suggests that in the future, a cultural dissemination matrix should be used with the participation of multiple subjects. Multi-dimensional content should be used to construct cultural dissemination resources. Different strategies should be adopted to create a polyphonic effect of dissemination, thus building a more effective international dissemination system for Xi Jinping Thought On Culture in the international community.

Key words: Xi Jinping Thought On Culture, international dissemination, external dissemination