Abstract:

The phenomenon of having a physical dwelling but lacking a sense of belonging has become a prominent issue in grassroots rural governance. Rural public cultural co-production, characterized by demand responsiveness and farmer subjectivity, has become a key model for addressing this thorny issue. This article analyzes the case of the rural Spring Festival Gala. We found that the generation of co-production in rural public cultural governance is the result of the combined effect of various factors converging at a specific moment. Specifically, the opening of the “event window” is driven by the event source flow, and the administrative window and local window are opened through the partial coupling of the event source flow with the administrative source flow and the local source flow. Based on this, a resource dependent relationship between the government and farmers is established, achieving the full coupling of, and opening of the cooperation window for, all three parties. Furthermore, under the logic of hierarchical operation and based on leadership will, co-production is generated and promoted. The revelation of the mechanism for the generation of rural public cultural co-production provides an important reference for understanding rural governance in the Chinese context and promoting rural revitalization.

Key words: rural public cultural governance, co-production, generative mechanisms, rural spring festival gala, rural revitalization