Abstract:

Promoting a business environment is important for governance modernization in local governments, a significant breakthrough to promote high-quality economic development. and enhance regional competitiveness. It is also the key focus point for governments at all levels. This article discusses the case of promoting the government's service added reform in Zhejiang Province by analyzing organizational adjustments under the logic of the multiple system of business environment governance as the marginal benefits of traditional government services continue to decline. We found that the current re-innovation of business environment governance is the result of the exploration of independent governance through upgrading market players' demands and the promotion of economic development by local governments. This reflects the interweaving and interaction of the two institutional logics of market and politics in a specific space-time field. It also reflects the emergence of role transformation and corresponding organizational adjustments, from government supply-oriented to market response-oriented. This study provides empirical facts showing the relationship between government and the market and a possible analytical approach for the theoretical explanation of similar organizational phenomena.

Key words: promoting business environment, Government's service added reform, Government supply, Market response