Abstract:

Business associations can not only promote high-quality economic development, but also promote social sharing of development achievements, playing an important role in promoting common prosperity. Based on the Nudge Theory, the “Simplification-Attractiveness-Sociality” framework was established, and the analysis on 114 national and provincial policies indicated that four nudge strategies, including Priming, Salience, Structured Composite Choices, and Norms, have been applied, but their breadth and depth need to be expanded. The roles of nudge strategies such as Default, Ego, and Commitment have not been covered in the policy texts. To promote the participation of business associations in Common Prosperity, governments need to strengthen the design and application of nudging policy tools.

Key words: business association, common prosperity, nudge strategies, policy text